// Guides

Guides with real numbers

Each guide answers one concrete question, with official sources and a calculator when the math calls for it.

• True ROAS on Mercado Ads: what each campaign really earns

  Mercado Ads ACOS ignores Mercado Libre fees, shipping and product cost. Calculate your break-even ACOS and the real profit of each campaign in Mexico.

  Updated September 17, 2026